It’s time to elevate into the best version of YOURself

hur. has used stylist-led innovation and industry professional feedback to curate a collection of tools that bring a new angle to hair styling.  All hur. irons give you the power, freedom and ability to experiment with your style.

hur.’s fresh approach to hair styling centres on high-performance tools that deliver immediate results, while keeping your hair’s health #1 priority. With an exterior variable temperature control, users can select a heat that best suits their hair type, style or condition, avoiding unnecessary heat application and subsequent damage.


  • Revolutionary SLANT Design = better/easier curls & waves
  • Professional Styling
  • Variable Temperature Control
  • Floating, Mineral infused Plates
  • Heat Protect Technology
  • Designed and Tested by Iron Industry Experts
  • 360° Swivel Cord