Just Launched: Goddess Maintenance Co
Revolutionising Haircare in the UK
Meet Goddess – the future of professional hair maintenance. Designed to elevate the salon experience, this biotech-powered brand is setting a new standard in haircare innovation. More than just a product, Goddess is a movement—crafted by visionary sisters and backed by industry giants.
WHO IS GODDESS MAINTENANCE CO?
Founded by two sisters from the American Midwest with a legacy of entrepreneurship, Goddess Maintenance Co. was born from a bold vision: to reimagine salon-quality haircare using cutting-edge science and clean beauty principles.
In 2023, they joined forces with Edward Connaghan and Denise Russell, pioneers behind leading haircare innovations at Olaplex and K18, to launch a ground-breaking brand that bridges biotechnology and beauty.
Now entering the UK haircare market, Goddess Maintenance Co. promises to simplify beauty routines with high-performance, clean formulations that deliver visible results.
WHAT IS GODDESS?
Goddess is a biotech-powered leave-in treatment mask engineered to:
- Reduce blow-dry time
- Improve manageability
- Strengthen and protect hair
- Fight frizz and environmental damage
- Enhance shine and long-lasting style
Perfect for salon professionals and everyday users alike, it’s the must-have hair treatment for healthy, high-performance styling. GIVE GODDESS A TRY.
WHY GODDESS IS DIFFERENT: THE SCIENCE BEHIND THE MAGIC
At the heart of every application is the proprietary Goddess Molecule™, a dual-action peptide complex created from decades of research in silk biomaterials.
Micropeptide
- Ultra-small molecular weight
- Penetrates deeply for inside-out repair
Macropeptide
- Larger molecular structure
- Forms a protective barrier on the hair surface
Together, they work through a unique process called Cooperative Absorption, ensuring maximum protection, repair, and strength—from cortex to cuticle.
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HOW TO USE THE GODDESS HAIR TREATMENT
Simple, salon-grade application for every hair type:
- Cleanse hair to remove product build-up.
- Apply a pea/coin-sized amount to damp hair (adjust for length/thickness).
- Distribute from mid-lengths to ends, then to roots.
- Blow-dry to activate – or air dry to define natural curls.
- Style as usual.
Pro tip: A little goes a long way. Perfect for every client, every service.
SALON VALUE & PROFIT POTENTIAL
- 120 applications per 300ml bottle
- Just 66p per use
- Recommended charge: £5
- Profit per application: £4.34
- Profit per bottle: £521
UP-SELL PROFIT
If clients buy the product after service, the revenue increases…
- If 80% purchase: £2,880 additional revenue
- If 20% purchase: £720 additional revenue
UPSELL WITH THESE SALON OFFER IDEAS
- Have a Biotech Blowdry/Blowout for £5, and get the Goddess Take Home size (50ml) for £25 (£5 saving). OR:
- Buy the Goddess Take Home size (50ml) for £30, get a FREE in-salon Biotech Blowout/Blowdry.
WHY SALON PROS LOVE GODDESS
- Enhances every blow-dry with lasting style, softness & shine
- Strengthens hair from the inside out
- Speeds up styling time, reduces damage
- Adds luxury and value to every client experience
JOIN THE MOVEMENT: GODDESS IS HERE
Goddess Maintenance Co. is poised to redefine the UK salon experience with science-led formulas, clean beauty, and a bold vision of empowerment through innovation.
This is more than haircare. This is Goddess.
